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The right balance between interesting and interested

Being interested and interesting

Is it better to be interesting or interested? Celebrities can get attention from being interesting and they make a lot of money from this. However, the truly great are both interesting and also interested. Have you ever been to a party and chatted to someone who was interested in you? How did this make you […]

What is Interest?

Positioning

We live in a society filled with things that are there to interest us. There is either a flow of desire or a flow of curiosity. Either way, the intention is to interest the individual. Once you have interest, you have got someone that a salesperson is able to work with. Without interest you have […]