We live in a society filled with things that are there to interest us.
The flow that is around us is either a flow of Desire or a flow of Curiosity.
Either way, the intention behind it is to interest the individual.
Once interest takes place you have got someone that a salesperson is able to work with.
Without interest you have nothing. You have no customer, no job, no business.
Interest is the spark that begins it all.
There is a definite skill in developing interest.
With the new technology of advertising online with Adwords and Facebook and other platforms every single one of us has a line out Internationally in a few seconds.
This makes it a very “Dog eat Dog” world when it comes to advertising, marketing and branding.
Everyone is fighting for their slice of interest so they can fuel some energy out of that interest into a Sale or another employee, etc.
Taking a look at what makes someone stick out is all based on the companies policies, professionalism and level of care expressed.
It also depends on experience and reviews.
But how can someone starting out get reviews ?
You can’t have reviews if you have no customers right?
This is where POSITIONING comes into play.
You have to make the VALUE of what you have to offer stand out.
What makes you different to others? Why should I come to get your bread when there are twenty other breads?
You make your Brand stand out from the rest by offering something else with it or “enter a competition when you buy this bread” now you start to see that “You are not just buying some bread”.
You are buying “a chance to win a trip to Italy and a loaf of bread”.
The price the bread company pays for the Italy trip goes into marketing expense. That is all it is for them.
A reason to purchase our bread and not the other peoples bread.
When you look at Lighthouse Consultants for example, we have positioned ourselves with the fact that Kingsley Bye – Director of Lighthouse Consultants has done extensive work with big companies like Grindrod and Oxfam, to name a few.
This brings out our company from the rest. We are the only company that offers such variety of service in the Financial Industry.
This is what Positioning is all about.